Quest Software is proud to announce the launch of the Toad for Cloud Databases community site. You can also get the free Toad for Cloud product here. It’s in beta, but definitely worth a try.
If you’ve wondered what’s over the horizon, I encourage you to take a look at this interview with Billy Bosworth, the head of Quest’s database tools group. (Yes, he’s the guy who signs my checks). We are now experiencing more disruptive technologies in the world of data than we have seen in nearly two decades. Perhaps your database is better suited for the cloud or maybe you want to investigate using a data store as part of your application architecture that isn’t even relational. Imagine if you were empowered to take advantage of these new database technologies, when and where it makes sense.
Believe me, cloud databases and the NoSQL movement is not a passing fad. It will have an impact on the way you do business – maybe not today, but not as far in the future as you might think.
Check it out. And as always, I welcome your feedback.
While enduring an endless series of flight delays and disgruntled passengers in the Baltimore airport that was my own personal travel hell on the evening of Thursday, August 5th, I came across this interesting and important article:
Even if you don’t read the article, you can see from the URL that Google has decided to put an end to the collaboration experiment known as Wave. Wave will be available through the end of the year and most of its major components are now available as open source, should any devotees choose to continue developing the code base. However, Wave didn’t reach the critical mass that Google was looking for and, without that critical mass of users, it wasn’t seeing a lot of innovation or updates to the features or UI. I view Google’s reach of 1M users as a “failure” with a bit of grin. How many other vendors out there would consider 1M users too few? Otoh, if they wanted really wide adoption, why in the world did they require a private invitation? Superior products are frequently hampered by inferior marketing and market delivery, this being a really good example.
Slide to the Rescue?
More Fun than Google Slide?
I also feel the need to point out that I have a lot of respect for Google giving the old heave-ho to a product that needs to go. Many companies cling to a great idea, funneling huge amounts of resources into what everyone else can see as a black hole. Failure, under vibrant and forward thinking leadership, is only success delayed. Read Google’s take on the situation here. Certainly, this means we’ll see Google pushing their new social media acquisition, Slide, much more as well. And, since many of the technological bits of Wave will live on, I’m sure we’ll see Slide advance in interesting ways.
Frankly, I found the general idea of Wave to be fascinating and powerful. But after spending quite a bit of time, like at least 20 minutes, tinkering around with it, I still had no idea how to do anything with it. I was so motivated to use it that I almostwatched one of the videos that they’d posted to train you. But honestly, am I just ridiculously jaded or has the overall market for cloud-based apps moved the bar for ease-of-use that anything that takes more than 15 minutes to figure out is drama? I hate to say it, but I think the answer is a resounding “YES”. By extension, I think that this is the main reason that email still trumps all other methods of collaboration. (Yes, that includes Microsoft SharePoint too for all you fanboys.) That is, email does not disrupt any existing workflows, it has a clean UI, it doesn’t make you learn new ways of working, and it’s so widespread that you’re not hampered by a product that has a very limited user base.
Great Idea Leads To Great Product Success, Right?
The Graveyard of Ideas
I also feel that Google Wave is a good example of a technological solution looking for a problem, as well as a product looking for a marketing message. When launching a product, it’s crucial to have a crystal clear message to a well-defined audience. Any ambiguity in the message or muddling of the audience can spell doom. And, IMO, Google clearly missed the boat on both counts. Many of their demos were all about sharing photos. Uh, ever heard of Facebook, n’est pas? Then again, many later PR was about collaboration. Then how come we didn’t get smokin’ hot project management demos? A book that I recommend called The Innovator’s Prescription (website is here) says it very well:
“The graveyard of failed products and services is populated by things that people *should* have wanted–if only they could have been convinced those things were good for them. The home-run products in the marketing hall of fame, in contrast, are concepts that helped people more affordably, effortlessly, swiftly, and effectively do what they already had been trying to get done.” (Christensen, The Innovator’s Prescription, p. 16)
I really like Christensen’s point. So many people who build products focus on the “should” of a product, as in “this should make a lot of people happy”, over and above providing an effortless aid to people’s daily tasks. This leads me to a topic for another day, user-interface design. But enough writing for now. It’s bed time.
So what are your thoughts? Do you think other factors contributed to Wave’s decline?
If you’re wondering whether to hedge your long-term bets on cloud computing, this should help you solidify your thinking.
Microsoft has been building a dream team for Azure, including the patriarch of Windows (and father of Windows NT) Dave Cutler. Tweets fromseveral Microsofties reveal that another revered technologist, Mark Russinovich of SysInternals fame has also joined the team. When almost all of the heavy hitters in a company like Microsoft go to work on a single exciting new technology, you can easily tell which direction the wind is blowing. I encourage you to get on board soon with cloud computing, at least in experimentation mode. Read more about Russinovich joining the Azure team here.
Protect Your @$#% Content, or, Lots of New Content on KEK.com
I’ve been enjoying two new features of WordPress over on my professional website which is missing here on SQLblog.com – scheduled blog posts and auto-tweets. What got me thinking about using scheduled blog posts and auto-tweets, you ask? For starters, my friend and former colleague, Brent Ozar, put a lot of thought and time into the question “Who Owns Your Content?”. Then, to add fuel to the fire, two of Quest’s best marketing minds, Christian Hasker and Andy Grant, took a survey of all the places I was posting my thoughts and IP, which led to some great advice from Andy. I’d initially thought that by writing in multiple places and on many other websites, it would promote my content. But a quick analysis showed that I was giving without getting anything in return, not even recognition. I was easily writing three or four magazine style articles per month with very little to show for it, not even ping-backs to my website.
The schedule blog posts have come in very handy. First, I’d decided a while back to start talking more about what I do at Quest Software and the products that I’m a part of. Since I don’t want to come across sounding like a schill, I decided that I’d put those posts on my own website and not torture you with those posts where I’m syndicated. If you’re interested in posts about products like LiteSpeed or Toad for SQL Server, you can check for my regularly scheduled posts to appear on Wednesday morning. I’ve now got a nice little queue of Quest-related posts for many Wednesdays to come.
Second, I’ve also decided to attempt to bring in more of the content I’d written for other websites and channels into KEK.com. So I’ve scheduled a series of posts that bring in other content I’ve written and/or recorded elsewhere. For example, Thursdays mornings are the time where I’ll post my YouTube video clips. Since I already had a ton on YouTube, I’m putting those up via scheduled posts for the next several weeks. Of course, I’ll also be posting new videos. But it’ll be good to have all of my old videos up there too in a single place.
Finally, as I mentioned before, I’d written a couple long-term columns without ever getting even one extra website hit from all that work, such as my professional development articles for SQLPass.org. I’m pulling those back onto KEK.com and will continue those columns, but as elements of my own blog. You’ll see more about them here when they’re posted.
The Week In Review
Timeliness has never been a strong point for me. I’m such a procrastinator, in fact, that I’m still trying to decide if I’ll go to my 20th high school reunion in 2005.
Having said that, here are some recent blog posts on KEK.com that you might enjoy:
I’m sorry that I got this out a bit late, but there are still a city or two where you can join in on these great free, 1-day classes on Windows Azure provided by Neudesic. Atlanta, for example, is set for July 28th. You’ll get a deep dive program that will prepare you to deliver solutions on the Windows Azure Platform.
The region’s best Azure experts will teach you how to work in the cloud through training, discussion, review of real scenarios, and hands on labs. Snacks and drinks will be provided; however, you’re advised to bring an extension cord and to you to make your own lunch arrangements prior to the event.
Just wanted to let you know that a TechNet Radio episode and interview I did about cloud computing is now live on TechNet Edge. It was the featured spot on Thursday, June 3rd and is also featured on the TechNet homepage.
I’ve been trying to wear more of an analyst’s hat these days, so this webcast has a lot of my “deep thinking” on issues related to cloud computing – hopefully at a higher level of quality that Jack Handy.
A salient point that I think many analysts are overlooking is the changing nature of data as it exists in the cloud. For decades, data has primarily been about people (and their activities) for consumption by other people. The cloud is enabling a major shift in data generation and consumption where data is produced by machines for consumption by other machines. We’ll soon be looking at situations, now rather rare, in which sensors are extremely commonplace. These sensors, whether they be in traffic signals or high-end medical devices, will create enormous amounts of data far more frequently than ever before, loading that data directly into cloud databases. The cloud databases will consume and process the data and, when automated analysis (made all the easier through features like StreamInsight in SQL Server 2008 R2) will flag important findings for review by a real-live human being. Check out the interview for several real-world examples being played out even as we speak.
Perhaps I can persuade you to blog, tweet, or place a link to it in your Facebook or team newsletter? Maybe with a few deep thoughts? Please? Pretty please?
And I welcome your deep thoughts and responses here.
Toad for SQL Server Wins Best of TechEd 2010 in the Database Development Category
Toad and I go way back. I first started with Toad as a user on the Oracle DBMS back in the early 1990′s. When I started at Quest Software back on January 2nd of 2002, one of the first products I tackled as a SQL Server product architect was Toad. How do we make this very popular Oracle product one that users in the SQL Server world will love too? And this challenge was made that much harder by the fact that Microsoft SQL Server ships with fantastic tools right there in the box. I haven’t worked directly on Toad for many years now, but the tool marches on with new features and capabilities that push the envelop with each new release.
L to R: Jason Hall, Qsft head of SC's; David Gugick, director of Architecture; and me
Want to try Toad for SQL Server for free?
The 5.0 version of Toad for SQL Server that we showed at TechEd is the latest beta, available at ToadWorld.com (build 387 at the time of this writing). It can coexist with Toad for SQL Server version 4.6, if you’re already using it. The beta is quite stable and has a bevy of new features, including:
SQL Azure support for most modules including data compare and schema compare, including comparing regular SQL Servers to SQL Azure and back, also with Firewall management (under Server Security properties panel).
Much improved code completion that’s faster and allows for column selection, multi-table selection, with tooltips for parameters. Don’t forget, all of these features work on SQL Server 2000, 2005, 2008, and 2008 R2.
Updated Schema Compare with better exposed snapshots.
Group Execute enhancements that include database-level selection so you can execute across databases, an option to only show selected servers/databases, option to merge results (or not), improved merging, etc.
New Idle Connection Timeout – to close connections after a period of inactivity.
Result Set Pinning.
Improved Trace support with features like Import Trace File to Table and Open in Profiler capabilities.
New Debug Trace – traces all activity occurring inside of Toad, including storing all variable info in a replayable file.
Twitter Integration (under the View – Collaboration panel) with Yammer integration coming in a future beta release.
You can also see a lot more details about the tool here. And my long-standing offer still stands. If you want to try Toad for SQL Server or its brethren (such as Toad for Data Analysts, Toad Data Modeler, or Benchmark Factory), drop me an email and I’ll get a long-term license key straight over to you.
But wait, there’s more!
There are so many great resources for you to tap into. And best of all, they’re all free! Check these out:
In this white paper, renowned Oracle PL/SQL expert and fellow O’Reilly author Steven Feuerstein provides dev managers with guidance on how to help developers write the best software possible.
Live Product Demo:Toad® Data Modeler
Date: Wednesday, June 16, 2010
Time: 11:00 a.m. PT / 2:00 p.m. ET
I was honored to be recently interviewed by the crew at Consortio Services. You can find my portion of this particular webcast at http://www.cstechcast.com/podcasts/cs-techcast/episode99/ beginning at 17:24. In the interview, I discuss a number of thoughts and opinions about the future of cloud computing, where our profession is headed, and more.
When I first became aware of the website, they were audio podcasts only. Since then, they’ve changed up their format a bit, and now have a video portion along with the audio. They now included a visual “slide” with your headshot and title (not a pretty sight, in my case). Also, they some scrolling shots of other things I’m involved with such as Quest Software, my blog here, my Tool Time column on SQL Server Magazine, and the SQL Server MVP Deep Dives book, and my personal website.
I encourage you to add this podcasting site to your list of favorites. There’s lots of great information waiting for you there.
Enjoy!
-Kevin
P.S. I just got the word that I have been re-granted MVP status for the upcoming year. Thanks to Microsoft and all my fellow MVP colleagues for making the MVP program such an awesome credential!
The Economist, my favorite news and analysis magazine, published an outstanding briefing and analysis on the coming wars of ascendancy between the major vendors of cloud computing technology and services. When a technological shift bubbles up into the mainstream news media, the technology has gone through a significant, society-altering right of passage. As technologists, we all know that the “outside world” doesn’t really get what we do. It doesn’t click for grandma that you’re doing difficult and important work because it’s hard to wrap your head around low-level technological work. And, unfortunately, most technologists can’t explain what they do on a daily basis without a lot of jargon and techie-speak. So when a major news magazine that speaks to a large number of CEOs and gray-haired types whose closest contact to email is having their admin send a message for them, it’s important to the world at large. Really important.
You can read the briefing here. (Be sure to read the comments. You’ll get some great insight into why cloud computing is a society-altering technology.)
You can read the full multi-page story, for subscribers only, here.
I’ve been rather publicly skeptical about the uptake of cloud computing (though not its significance), compared to some very optimistic prognostications, such as that by my friend and fellow MVP Paul Nielsen. (For a good generalized discussion about SQL Server in the cloud, take a look at Brent Ozar’s posts here.) The important thing I think that is being widely overlooked by we in the trenches is that the biggest issues around who will dominate cloud computing and how those specifications will bubble to the top. We all know and love and work with SQL on a daily basis, yet we forget that databases went through a decades long period in which SQL had no standard. Similarly, I think many of us are beginning to map our minds around cloud computing in the “this is the ways things are” sort of mind frame, instead of the “this is the new Wild West where anything goes” sort of mind frame. The closest analogy that comes to mind is that of the serial bus on my venerable Intel 286 PC. Any time I wanted to connect a product from a new vendor to that serial bus, I had a lot of work ahead. The USB adapter made everyone’s life better, but it was painful getting there.
Something similar is now being played out in the cloud between Google, Microsoft, Amazon, and Apple. We can begin to study what sort of applications to deploy in the cloud and how to support them, but if we choose the wrong “serial adapter” we’ll have even more work to do in the future. One or more of these vendors (and their preferred standards and specifications) will rise to the top. But until a leader emerges, you can be that I’ll be hedging my bets by building and deploying applications on internal infrastructures and database platforms.
And, since many of the technological bits of Wave will live on, I’m sure we’ll see Slide advance in interesting ways.
