Interested in Self-Service Analytics at the PASS Business Analytics Conference?


I don’t know if you’re planning to attend the PASS Business Analytics Conference. But you’ll be missing a ton of great content especially for data, analytics, and business intelligence professionals. There’s still plenty of time to register and, if you use my discount code – BABS2B – you’ll get $150 off the conference registration fee.  There will be more than 60 sessions at the event by BA/BI experts from Intuit, Microsoft, SurveyMonkey, Wells Fargo, and more.

Last year’s inaugural event was quite the shindig, bringing in around 900 business analysts, data scientists, architects, and BI and IT professionals to connect, share, and learn how to get the most out of their data. This year’s conference promises even more real-world insights and best practices, how-to guidance, and strategic vision from some of the most knowledgeable and top-rated speakers in the industry. 

Still don’t know what kind of content I’m talking about. Then check out the recorded content, which is more or less a preview of the full PASS BAC from the February 5th webinar phenom known as the 24 Hours of PASS: Business Analytics Edition.

BEWARE: Not All Sessions Are Easy To Find

Those 60+ session abstracts of the PASS BAC I mentioned earlier are all on-line.  That way you can easily plan in advance which sessions will be most useful to you. However, not all sessions are listed there. How so? Well, it turns out the sessions sponsored by vendors don’t show up on the regular session lists. You have to jump to the PASS BAC Sponsors page and drill down on the upper-right side of the page from there to get the details.

I want to draw special attention to our Friday morning breakfast panel session, which is always very popular with attendees. (Srsly – I have plenty of people tell me that our panel discussions are one of, if not the most favorite and practical of the event). Here’s what we’re doing this year:

Title: Lessons Learned in Self-Service BI; Friday, May 9, 6:45am – 7:45am, Room 230A

Abstract: For years, when it comes to self-service BI the automatic assumption was the Microsoft Excel was the tool of first and last resort. Now, after many years of enriching the features of the data stack, Microsoft offers many different ways and tools to perform business analytics. Some approaches require heavy involvement from DBAs, SharePoint administrators, and other data and business specialists. Other approaches enable end-users to process their own analytics much more quickly and with less interaction from the IT organization. Which is most effective? Which is the easiest to rollout and maintain? There are pros and cons to each possible approach, as well as hidden and repeating patterns, that are hard to foresee unless you’ve actually been through multiple implementations.

Panel: SQL Sentry’s panel of renowned data analytics and business intelligence experts will discuss a variety of real-world obstacles and accelerators to a strong self-service implementation of business intelligence and analytics that is both useful, effective, maintainable, and inexpensive. This year’s panel includes: Chris Webb (b | t ), Jen Stirrup (b | t ), Paul Turley (b), and Stacia Misner ( b |t ).

Come Join Us!

You can see the registration page at or by clicking on the image below. Two quick reminders. One, I know it’s ridiculously early. But the content is always great and you get a high-quality hot breakfast. Two, I strongly encourage you to register since seating is limited and it always fills up.


If you have any questions you’d like to ask a panel like this, feel free to plug them in here. I’ve got plenty of questions queued up already. But I’m always open to more.  I hope to see you there!

Many thanks,


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